Cogsworth

Last week we explored four reasons the service industry needs to rethink scheduling, and today we add four more to the list. If you haven’t read Part 1, find it here.

5. For Saving Money

There are countless ways a business can lose money. Bad decisions, poor planning and wasteful spending are common causes, but having no system in place to manage client relationships, leads and bookings guarantees this process.

One of the many ways this happens is through wasting time, which equals wasting, or losing, money. 

Imagine instead of the tedious back-and-forth with customers or stakeholders (trying to set up a time, getting time zones confused and misreading vague and rushed emails), you could simply add a link to your email signature that took people straight to your calendar. They’d see the times you were available and be able to book an appointment with you immediately, and you wouldn’t need to take time away from your business to manage the process. 

Other ways you’ll lose money might be through: 

  • Losing leads due to a confusing and disorganised process, or due to having no process in place at all
  • Providing a bad customer experience through clashes, unnecessary cancellations and double bookings
  • Having to hire additional administrative staff to make phone calls and manage multiple calendars

6. For Reducing Mistakes

Human error is unavoidable in business, but it can certainly be minimised. Again, leaving administrative tasks like writing down bookings and manually entering staff availability increases the likelihood of mistakes. A scheduling system will not only store and organise your data, it will notify you of issues before you even notice them. 

And, the more integrated your systems are the fewer issues you’ll have, giving you a clear source of truth rather than multiple conflicting programs and apps.

7. For Accountability

The power of accountability is two-fold: it creates a culture of owning up to mistakes and taking responsibility for work on an individual level, and for teams, it encourages all members to hold each other to a certain standard. 

Your scheduling service will serve as a reminder of why accountability is so important, forcing everyone to admit mistakes when they happen, rather than blaming the unreliable technology that is always letting them down. 

Furthermore, having a system that collects leads and manages client relationships, bookings and privacy information means your team has no excuse not to provide an amazing service, and if this isn’t happening, you’ll easily be able to diagnose why. 

8. For Converting Leads

Any salesperson knows that finding leads is much easier than converting them, which we’ll call problem number two. Problem number one? Obtaining high quality leads that give you a chance to make sales in the first place.

A well designed landing page with an embedded scheduling app provides a quick, convenient and reliable way to capture warm leads, or even make sales on the spot. If it works in conjunction with a well designed website and killer marketing plan, you may be making sales without having any contact with the client at all.   

Most importantly, the leads you get will be high quality, from potential customers who have directly interacted with your page and have expressed an interest in your services. This saves time, means you don’t have to buy lists or engage in any other dodgy behaviour, and you won’t need to hire extra sales staff.

Expert Tip: What to look for in a scheduling app

  • Flexibility
  • Customisable features
  • An intuitive design
  • A focus on privacy and compliance
  • The ability to easily connect to other apps 
  • Modern and regularly updated features
  • The ability to fit in with your current programs, like Google Calendar 
  • A focus on saving you time, at an affordable cost

Comment below with what you look for in a scheduling app, and tell us how a scheduling program has positively impacted your business!

Ready to make a change? Your free Cogsworth trial starts here.